FOUNDER & PRINCIPAL ADVISOR
Travis Kruciak
U.S. NAVY VETERAN · ENTERPRISE SALES
LEADER · SALES CONSULTANT
"Small businesses deserve the same caliber of sales coaching that enterprise teams get. I built Kshack Advisory because that gap was too big to ignore.”
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$189M
NEW REVENUE GENER ATED
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10+
YEARS IN SALES LEADERSHIP
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90
DAY RECOMMENDED ENGAGEMENT
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SMB
FOCUSED ON YOUR MARKET
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USN
VETERAN — DISCIPLINED BY DESIGN
THE FULL STORY
ENTERPRISE BACKGROUND
Travis spent three years as a leader at Richardson Sales Performance, one of the most respected sales training organizations in the world. In that role, he worked alongside some of the largest sales organizations coaching leaders, building enterprise-level process frameworks, and driving measurable performance improvement across complex, high-stakes selling environments.
The result: tens of millions in new revenue generated for his clients.
U.S. NAVY FOUNDATION
Before sales, I served all over the world in the United States Navy. However, the military doesn't produce salespeople. It produces people who execute under pressure, lead without excuses, and hold themselves accountable to outcomes regardless of conditions.
As a result of that disciplined execution, I hold my clients to the same standard of follow-through that I hold himself because that's what real results require. Accountability is the foundation of all my actions.
WHY SMBS. WHY NOW.
At Richardson, I had a front-row seat to the gap in the market.
Enterprise clients had access to world-class coaching infrastructure.
Small business owners (the ones grinding hardest and risking the most) were left with generic online courses, one-off workshops, and advice that never translated to their reality.
Kshack Advisory Group was built to close that gap. I bring the same methodology that moved enterprise sales teams; tailored, applied, and priced for the business owner who's ready to grow past referrals and build something that actually scales.
No large-firm overhead.
No junior coaches.
My Advisory, your business, and a process that works.
PHILOSOPHY ON SALES
Travis believes most small businesses don't have a sales problem — they have a process problem. Referrals work until they don't. Word of mouth is a ceiling, not a strategy. When growth stalls, the businesses that break through are the ones that build a real engine: consistent outreach, a defined process, and the conviction to have hard conversations with prospects.
That's what 90 days delivers. Not theory. Not a binder you'll never open. A working sales system, built inside your business, by someone who has done it at every level.
Work with me to Grow Beyond Referrals.
BACKGROUND HIGHLIGHTS
Founder & Principal Advisor
Sales Coach for SMBs · 90-day engagements
Vice President of Sales
Global enterprise sales leader
Veteran
6 years of service as a:
K9 Explosive Detection Handler
Search and Rescue Swimmer
SALES STRATEGY
PROCESS DESIGN
COACHING & MENTORING
CONSULTING
PIPELINE DEVELOPMENT
RELATIONSHIP SELLING
SMB GROWTH
QUOTA ATTAINMENT
Travis works with a select number of businesses at a time — keeping engagements focused and results measurable.
If you're ready to build a sales engine that doesn't depend on who knows you, the next step is a 30-minute discovery call.
No pitch.
No pressure.
An honest conversation about where you are and what's possible in 90 days.